License fields are optional for principals. Individual agent licenses are entered per-agent after your account is set up.
Professional License
Comma-separated state abbreviations for additional licensing states
No credit card required. Our sales team will reach out within one business day to get you set up.
✓
You're on the list!
We've received your signup. Our sales team will reach out within one business day to get your account set up.
Welcome to TruFolio.
🎯 For licensed financial professionals
Your prospects arrive already analyzed.
TruFolio gives every prospect a branded financial clarity experience —
income, expenses, debts, equity, retirement, and net worth —
before your first conversation.
No app to download
White-labeled to you
Real-time lead alerts
30-day free trial
Choose your plan — all include a 30-day free trial
Individual
$99/mo
1 agent · billed monthly
1 seat included
Your branded prospect link
Full 6-step financial assessment
Real-time lead alerts via email
Lead intelligence portal
Financial Clarity Score + flags
Calendly booking integration
Unlimited prospects
Small Team
$199/mo
Up to 5 agents · billed monthly
5 seats included
Everything in Individual
Team dashboard for principal
Per-agent performance stats
Shared organization branding
Seat usage monitoring
Priority email support
Unlimited prospects
Agency
$349/mo
Up to 15 agents · billed monthly
15 seats included
Everything in Small Team
Full agency dashboard
Cross-agent lead visibility
Retention risk monitoring
Custom org subdomain
Dedicated onboarding support
Unlimited prospects
◆ Enterprise — 15+ agents
Custom pricing for your organization
Large agencies and broker-dealers get dedicated onboarding,
negotiated per-seat pricing, and a TruFolio partner who knows
your business. Tell us your size and we'll reach out within one business day.
Negotiated per-seat pricing
Custom seat count — no arbitrary limits
Dedicated account manager
Custom org subdomain for your agency
White-glove agent onboarding
Priority support and SLA
Volume-based pricing tiers
Multi-office and multi-specialty support
Tell us about your organization
We'll reach out within one business day with a custom proposal.
✓
We'll be in touch.
Your inquiry has been received. Our sales team will reach out within
one business day with a custom proposal for your organization.
"The first conversation finally starts where it should."
🔒
No sensitive data collected
No Social Security numbers, bank credentials, or account logins. Prospects enter their numbers manually and stay in control.
⚖️
GLB-compliant disclosures
Gramm-Leach-Bliley compliant privacy notices and specialty-aware professional standards language built in.
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Real-time lead alerts
The moment a prospect completes their picture, you get an email with their score, top flags, and financial snapshot — before they close the tab.
Agency Plan — Start free trial
$349/month · 15 seats · 30-day free trial
You're signing up as an agency or team principal.
Individual agent licenses are entered per-agent after your account is set up —
not required here.
No credit card required. Our sales team will reach out within one business day to get your team set up.
✓
You're on the list!
We've received your agency signup. Our sales team will be in touch within one business day
to set up your organization and onboard your team.